We specialize in the design, manufacture and direct sale of customized technical endurance apparel for the cycling, triathlon, active and nordic skiing markets across Asia, Europe and North America. Our made-to-order, just-in-time (known as JIT) manufacturing process and vertical integration of design, sales and distribution minimizes risk, provides autonomous control of quality across all stages of our vertically integrated supply chain and maximizes value to our customers.


Our business model is based on the concept of leveraging the global resources across the organization to create and deliver a rich, collaborative, and highly customizable experience for each individual customer. Our global business is currently comprised of three core business units: (1) inline retail, which consists of products produced and sold as part of a collection; (2) OEM contract manufacturing; and (3) custom made to order.


We have two primary sales channels for our inline and custom order businesses: (1) direct to consumer sales through our website, defined as sales to retail shops, promotional distributors and event organizers. Both channels are sold exclusively online through our e-commerce websites or, in the case of China, through large online retailers such as TMALL. Over 98% of our business from these channels is executed with payments made to us online in advance of production and shipment of goods.


Our value proposition is based on fast delivery, no minimum purchase requirements and free design. We currently offer a two week turnaround time and offer customers two pathways for design: (1) Do it yourself (or DIY), through the exclusive Jakroo Express ™ design application and; (2) Jakroo Pro Custom , a free professional design service offered through the Jakroo website. We believe that the combination of these novel offerings provides us with a distinct competitive advantage.



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